The front and center of the Wish homepage.
Wish is an online marketplace. My work revolved around homepage banners: promotional banners that live on the top of the Wish homepage; the first thing a user sees when they open the app.
I worked as an Associate Product Manager intern at Wish on the merchandising team. I worked closely with the merchandising lead to lead two major initiatives for the 1st quarter in 2022. My main role was to lead a redesign of the merchandising pages as well as a solution to monitor merchandising banner performance.
Homepage banner performance was not possible to measure, despite it being the most prime real estate on the app. The logging and dashboard solution I worked on included two main performance metrics: banner CTR and attributed GMV.